A fun and exciting new table game, a young and vibrant brand. Table Hoopz had an awesome new product and a logo, but needed a website and a brand. I expanded on the logo sketch they already had, digitally illustrating and pulling colors from it to develop an overall look + feel, as well as a standardized color palette. I chose a font that felt like it would fit on the back of a jersey and wrote in a voice strait from the game itself, building a brand identity that could speak to the heart of every young fan.

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The site was built from the bottom up using Webflow which allowed for some eye catching animation, creating an experience that will keep a twelve year old's attention at bay and even engage their parents. With a formalized brand and fun website, Table Hoopz will be ready to launch not only their product, but their business.

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Check them out at tablehoopz.com to pre-order a table or shop some rad merch!